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- Announce your booth presence via LinkedIn, email, and press releases.
- Promote upcoming product launches on your website and social channels
- Reach out early to CES media contacts and schedule briefings
- Announce your booth presence via LinkedIn, email, and press releases.
- Promote upcoming product launches on your website and social channels
- Reach out early to CES media contacts and schedule briefings
Understand CES Regulations
CES 2026: Everything Exhibitors Must Know Before the Biggest Tech Event of the Year
CES 2026 isn’t just a date on the calendar—it’s where the future of technology takes center stage. As one of the largest and most influential technology trade shows globally, CES 2026 is where companies launch products, network with global buyers, meet the media, and gain unmatched exposure. From Fortune 500 giants to innovative startups, CES provides a launchpad like no other.
With the event returning to Las Vegas from January 6–9, 2026, thousands of brands will flood the Las Vegas Convention Center (LVCC) to showcase AI, robotics, smart home tech, digital health tools, EVs, AR/VR, and more. But here’s the truth: just attending CES 2026 isn't enough. You need a strategy, a smart booth plan, and marketing tactics that help you stand out in a crowd of 4,000+ exhibitors.
In this comprehensive guide, we’ll break down everything you need to know as an exhibitor preparing for CES 2026—from key dates and innovation trends to booth planning, budgeting, and expert tips to elevate your brand presence.
What Is CES 2026?
CES 2026 is the next edition of the Consumer Electronics Show, organized by the Consumer Technology Association (CTA). It’s the world’s most important stage for tech innovation, welcoming decision-makers from over 150 countries across sectors like health tech, automotive, sustainability, smart cities, mobile devices, gaming, and artificial intelligence.
Why CES 2026 Is a Can’t-Miss Opportunity
Still on the fence about exhibiting? Here’s why CES 2026 is a high-stakes opportunity worth investing in:
- 135,000+ attendees including industry leaders, C-suite executives, and media
- 4,000+ global exhibitors, from major tech brands to B2B disruptors
- Over 2.5 million sq. ft. of exhibit space across the Las Vegas Strip
- Full access to international buyers, venture capitalists, press, and partners
- Categories expanding to CleanTech, MedTech, Mobility, XR, and beyond
- Featured media coverage from CNN, TechCrunch, Wired, CNBC, and more
CES 2026 is where product launches happen, trends are set, and partnerships are built.
Important Dates & Logistics
- Event Name: CES 2026 (Consumer Electronics Show)
- Dates: January 6–9, 2026
- Venue: Las Vegas Convention Center (LVCC)
- Address: 3131 S Las Vegas Blvd, Las Vegas, NV 89109
- Organizer: Consumer Technology Association (CTA)
- Website: www.ces.tech
What’s New at CES 2026?
Every year, CES evolves. Here’s what makes CES 2026 particularly exciting:
1. Hyper-Focus on Sustainability
Expect major players to showcase solar innovations, EV advancements, and circular economy solutions. Green tech is no longer a side story—it’s a main event.
2. Rise of Spatial Computing
Apple Vision Pro opened the floodgates. Expect immersive XR, metaverse platforms, and B2B virtual solutions.
3. AI in Everything
AI is now embedded in smart homes, healthcare diagnostics, wearable tech, and even toothbrushes. Exhibitors will race to show the smartest solutions.
4. Health Tech is Front and Center
From remote diagnostics to mental wellness tools, digital health takes a massive footprint in 2026.
Key Innovation Categories at CES 2026
Your booth should align with the CES focus areas. Here are the hottest zones:
- AI & Machine Learning
- Digital Health & MedTech
- Sustainable Energy & EV
- Smart Home & IoT
- AR/VR & Spatial Computing
- Gaming & Esports
- Audio/Visual Tech
- Cybersecurity
- Web3 & Blockchain Solutions
Why Planning Early for CES 2026 Matters
CES isn’t an event you can plan for last minute. If you want to leave an impact in CES 2026, you need to start early—and here’s why:
- Prime booth spaces get booked 8–12 months in advance
- Lead times for booth fabrication and shipping can take 10–14 weeks
- Marketing campaigns, press outreach, and scheduling media interviews all take time
- Vendor availability is limited for I&D (Installation & Dismantle) and AV services
- Staff travel, lodging, and meals
Booth Design Tips to Win at CES 2026
A well-designed booth isn’t just about looking good—it’s about attracting the right people and communicating your value fast. Here's how to create an unforgettable presence at CES 2026:
1. Design with Purpose
Use brand colors, high-impact graphics, and tech demos that tell a clear story.
2. Think Vertical
CES booths can’t always expand outward, so go up—use overhead signage, hanging structures, and lighting.
3. Incorporate Interactivity
Use touchscreen demos, VR displays, interactive walls, or product simulations to keep people engaged.
4. Have a Lounge or Private Meeting Space
High-value conversations don’t happen on crowded walkways. Build areas for focused discussions.
5. Brand Uniformity
From booth staff apparel to your digital screens—every piece should reflect your brand voice.
Budgeting Smartly for CES 2026
When preparing for CES 2026, it's essential to approach budgeting with a strategic mindset. Exhibiting at a global event of this scale involves more than just the cost of building a booth—it’s an investment in brand visibility, customer engagement, and market positioning.
Your total spend will depend on a variety of elements, including how custom or modular your booth is, the type of technology you incorporate, the logistics required to transport and assemble your setup, and the scale of your marketing outreach. Additionally, staffing, accommodations, and in-booth engagement tools can significantly influence your overall budget.
Unexpected costs are also common at CES due to labor requirements, last-minute service needs, and venue-specific charges. That’s why working with partners who understand the CES ecosystem is so valuable—they can help you forecast accurately, stay within budget, and avoid costly surprises on the show floor.
Pro Insight: Build in a financial buffer to accommodate last-minute changes, service surcharges, or added booth enhancements that might become necessary as the event draws closer.
Stand Out with CES 2026 Marketing
Your booth is only one part of your success at CES 2026. Here’s how to amplify your reach:
Pre-Show
- Run teaser campaigns on LinkedIn, Instagram, and industry newsletters
- Email VIPs with booth appointments or demos
- Send press releases to CES media partners
During Show
- Use live demos and product launches
- Run giveaways or games that encourage booth visits
- Share real-time updates with branded hashtags
Post-Show
- Email all scanned leads within 48 hours
- Launch follow-up campaigns with video recaps
- Share media coverage and success stories on your website
Lead Capture at CES 2026: What to Prepare
Make sure your team is trained and your tech is ready. Use:
- Badge scanners connected to CRM tools
- iPads with lead capture forms
- QR codes to track engagement with digital brochures or demos
- Instant scheduling tools for post-show follow-ups
How Exhibitorly Helps CES Exhibitors Succeed
Exhibitorly.com is designed to help brands make their CES 2026 journey easy and effective. Here’s how we simplify the process:
- Get matched with 3 verified booth vendors based on your goals and budget
- Access custom designs, modular builds, and hybrid booth options
- Full-service support: shipping, I&D, AV setup, and show compliance
- Compare transparent quotes with no hidden fees
- Tap into CES-specific expertise for layout, flow, and branding strategy
Expert Tips for First-Time CES Exhibitors
- Arrive 1–2 days before show start to handle setup issues or staff training
- Print everything twice (badges, booth layouts, brochures—just in case)
- Keep a repair kit: cables, tape, extra chargers, zip ties
- Wear comfortable shoes and train your staff to demo fast and smile often
- Schedule meetings, not just hope for traffic—your leads are gold
Final Thoughts: Turn CES 2026 into a Launchpad
CES 2026 is more than a showcase—it’s a chance to scale your business, meet future partners, and prove your tech matters. With a custom strategy, sharp booth execution, and the right support team (that’s us at Exhibitorly!), you can turn this global stage into a breakout moment for your brand.
Ready to Exhibit at CES 2026?
Visit Exhibitorly.com to get started with 3 free custom booth quotes.
Let’s build your CES success—one square foot at a time.
Quote Request
Fill the form below to get your 3 custom design and concepts from our preferred vendors.
