Top Exhibit Builders for SuperZoo 2026: How to Choose the Right Partner

What Is SuperZoo 2026?

SuperZoo is produced by the World Pet Association (WPA) and has run annually since 1950. It is the largest pet industry trade show in North America, drawing over 10,000 qualified buyers including pet retailers, distributors, groomers, veterinary professionals, and international buyers from more than 70 countries.

The numbers that matter for exhibitors: 94% of pre-qualified attendees say they have purchased or plan to purchase from a SuperZoo exhibitor. Nearly half of registered buyers have annual purchasing budgets above $100,000, and close to a quarter have budgets exceeding $1 million. Almost one-third of show visitors do not plan to attend any other trade event for the entire year. SuperZoo is not a supplementary show for its audience — it is the show.

The exhibition spans seven curated floor areas: Emerging Brands, Natural and Health, Specialty and Lifestyle, Live Animals, Groomer's Marketplace, International, and the New Product Showcase. Understanding which area your booth sits in, and which buyers actively walk that section, shapes every decision from layout to product placement.

What the Mandalay Bay Convention Center Requires

The Mandalay Bay Convention Center runs Halls A through F for SuperZoo. Several venue-specific requirements directly affect booth design and what your builder must account for before they finalize anything.

• Flooring is mandatory and not included: The standard 10×10 booth includes an ID sign, 8-foot draped backwall, and 3-foot side curtains — but it does not include carpet, tables, chairs, or a wastebasket. Carpet or flooring must be ordered separately through the Freeman Service Kit, or you may supply your own. This is one of the most common surprises for first-time SuperZoo exhibitors. Your booth builder should price and plan flooring from day one.
• No canopies or awnings are permitted: In standard inline booths. Hanging banners and signs are only available for island booths of 20×20 or larger. If you are in a 10×10 or 10×20 space and planning overhead signage, your builder needs to flag this immediately — it is not allowed and will be removed on-site.
• Early dismantling carries a $1,000 fine: All exhibitors must remain fully set up until the official show close. This is enforced. A booth builder who understands this communicates teardown timing clearly and does not begin breakdown early to save on labour costs.
• Freeman is the official general contractor: Freeman handles material handling (drayage), advance shipping, and standard furniture and carpet orders for SuperZoo. Every booth builder you work with must be familiar with Freeman's workflow for this show, including the advance warehouse address in Las Vegas and the on-site delivery timeline. Exhibitors receive a 300-pound material handling credit included in their booth cost — your builder should account for this in freight planning.
• Animals are permitted in booths: This is unique to SuperZoo and directly affects booth design. Exhibitors in the Live Animals area and Groomer's Marketplace regularly display live animals. If your brand involves live animal demonstrations, your builder needs to design for containment, cleaning access, flooring that handles animal traffic, and visitor flow that allows safe interaction.

What Makes a Good SuperZoo Booth Builder

SuperZoo sits at the intersection of consumer product retail and the pet industry's specific aesthetics — warm, brand-forward, product-hero design that drives immediate buyer decisions on the floor. A general exhibit builder can put up a functional booth. An experienced pet industry trade show booth builder understands what actually draws buyers in and keeps them there.

Here is what to look for when evaluating exhibit builders for SuperZoo 2026:

• Pet industry or consumer retail experience: SuperZoo buyers are evaluating products quickly and in volume. Booths that excel here use clear product hierarchy, accessible product placement at the right height, strong branding at aisle level, and open layouts that allow buyers to browse without a sales pitch blocking them. Ask any builder you speak to for examples of pet industry or FMCG retail trade show work.
• Mandalay Bay and Las Vegas build experience: Builders who have worked at the Mandalay Bay Convention Center know Freeman's local procedures, understand the loading dock schedules, and have relationships with local union labour crews. This saves time and money during install and teardown. A builder who has never worked at Mandalay Bay is figuring it out at your expense.
• Understanding of the seven show floor areas: A booth designed for the Natural and Health section should feel different from one in Emerging Brands. Natural brands typically lean into earthy materials, warm lighting, and sustainable-looking finishes. Emerging Brands works better with a clean, modern aesthetic that makes a new company look established. The Groomer's Marketplace has practical workflow requirements around water, equipment, and demonstration space. Your builder should be asking which section you are in, not just asking for your logo files.
• Clear, itemised quotes: Flooring, furniture, graphics, lighting, installation, drayage coordination, and teardown should all be listed separately. Vague all-in quotes make it impossible to compare proposals or understand where costs are coming from. Any builder who resists breaking out line items is not someone you want managing your show.
• Timeline discipline: All booths must be fully set up by Tuesday evening before the show floor opens on Wednesday, August 12. Your builder's production schedule — from design approval through graphics printing, freight dispatch, and installation — must work backwards from that hard deadline with margin for freight delays.

Custom Build vs. Rental at SuperZoo

For many pet brands, especially those attending SuperZoo for the first time or working within a tighter budget, a rental exhibit with custom graphics is the most sensible option. A well-executed rental in a 10×10 or 10×20 space can look purpose-built and fully branded while keeping costs significantly lower than a custom fabrication.

Custom builds make more sense when you exhibit at multiple shows per year and want to amortise the investment, when you have a product line that requires a bespoke display environment (a live grooming demo area, for example, or a custom enclosure for live animals), or when you are in a larger island space where a generic rental structure will look underpowered against neighbouring builds.
Discuss this openly with any exhibit builder you speak to. A builder who pushes custom on every client regardless of budget or exhibit history is not giving you the right advice.

Find and Compare SuperZoo 2026 Booth Builders on Exhibitorly

The strongest exhibit builders for SuperZoo 2026 fill their August slots early — often by April or May. If you are starting this process now, you still have time, but decisions made in the next few weeks will give you the most options and the most time for a quality build.

Exhibitorly connects pet industry exhibitors with vetted booth builders who have Las Vegas experience, Freeman familiarity, and pet trade show portfolios. Submit your requirements once and receive multiple comparable quotes from builders who understand SuperZoo's floor rules, Mandalay Bay's logistics, and what pet product booth design actually requires. 

Find and compare exhibit builders for SuperZoo 2026 on Exhibitorly