Find and Compare RSA Conference (RSAC) Booth Builders for 2027

What Will Your RSAC Booth Cost?

RSAC doesn't publish its booth space prices online. Its sponsorship team gives quotes, and each company is assigned a sales contact by company name.

Your total exhibit cost will depend heavily on booth size, design, union labor, AV, power, internet, flooring, freight and material handling. Ask builders to separate each of these costs in their quotes. If you're deciding between a rental system and a custom build, see our guides to trade show booth rentals and custom trade show booths.

A Major RSAC Cost: San Francisco Labor

Moscone Center is a union venue, and each trade has its own work. For a tech booth with screens and demo stations, that usually means separate crews for setup, electrical and AV. Get labor priced as its own line in every quote.

Other RSAC Booth Costs to Budget For

• The booth itself, rented or owned
• Flooring
• Freight and material handling
• Electrical for screens and demo stations
• Internet for live demos
• AV and rigging, if you hang signs or screens
• Hotel rooms (RSAC says hotel details come out when registration opens in October 2026)

Ask each RSA Conference booth builder to price these lines separately. This makes it much easier to compare quotes and spot costs that one builder may have bundled or left out.

RSAC 2027 Dates and Hours

RSAC 2027 runs April 5–8, 2027, at Moscone Center (Moscone).

Expo hours for 2027 aren't out yet. For one of the 2026 show days, RSAC posted North and South Expo hours of 10 AM to 6 PM (RSAC on X). Check the 2027 schedule before you plan meetings and demos.

RSAC Expo Floor: North Expo, South Expo and Early Stage Expo

The RSAC expo runs in two main halls, the North Expo and the South Expo. The exhibitor directory shows who exhibited in 2026, and the 2027 list fills in as companies book.

The Early Stage Expo is a separate space for up-and-coming security companies. RSAC says spots are limited and asks companies to contact sales to see if they qualify (Early Stage Expo).

If you sell physical security as well as cybersecurity, you may also be weighing GSX. See our GSX booth builders guide.

Moscone Center Union Rules for RSAC Booths

Moscone publishes which union handles each type of work (Moscone union jurisdictions):

Moscone doesn't enforce these jurisdictions or set labor rates itself. Before you plan to build or wire anything yourself, check RSAC's 2027 exhibitor kit to see what your own staff can do.

For a cybersecurity booth, the AV and computer work matters most. Screens, demo PCs and networked stations can involve more than one trade. Ask your builder who installs what.

RSAC Booth Rules

RSAC's 2027 booth rules will be in the exhibitor kit. Until it's out, ask your builder to confirm:

• Height limits for your booth type
• Whether a hanging sign is allowed, and who rigs it
• Drawings needed for islands or two-story booths
• What your own staff can set up and plug in
• Your move-in and move-out times

Using Your Own RSAC Trade Show Contractor

Confirm the official 2027 show-services contractor in the exhibitor kit before you select a builder.

Exhibitors can use an Exhibitor Appointed Contractor (EAC), subject to RSAC's 2027 requirements. Before you sign, ask your builder to confirm they can meet the EAC forms, insurance and deadlines.

RSA Conference 2027 Booth Planning Timeline

RSA Conference Booth Design Tips

• Say what you solve in one line. Many booths offer similar-sounding products. A clear line that can be read from the aisle helps visitors decide to stop.
• Map power and network before design. Live demos need reliable power and a wired connection. Don't count on hall Wi-Fi.
• Separate demos from meetings. Keep a demo counter at the front and a quieter space for longer conversations.
• Design around the screens. Plan where every screen goes, how it's mounted and who installs it, since that affects labor.
• Keep crowds inside your booth. Leave room so a demo audience doesn't block the aisle.

For layout, graphics and traffic flow in more depth, see our trade show booth design guide. Exhibiting at other security events? Our Black Hat USA booth builder guide covers a similar audience in Las Vegas.

RSAC Booth Rental vs. Custom Build

• First RSAC, or in the Early Stage Expo? A rental can lower your upfront cost while you learn what works.
• Doing several security shows a year? An owned modular booth may make sense if you plan to reuse it across shows.
• Island with hanging signs or a second story? You'll likely need a custom build, plus drawings approved well ahead of the show.

What to Ask an RSA Conference Exhibit Builder

When comparing RSA Conference exhibit builders, ask each one:

1. Have you built the Moscone Center for RSAC? Which halls?
2. Can we see photos of tech or cybersecurity booths you've built?
3. Is union labor included in your quote?
4. Who installs screens, demo stations and networking on site?
5. Can you meet the 2027 EAC forms, insurance and deadlines?
6. Where is the booth built and stored, and what does freight to San Francisco cost?
7. What happens if the move-in time changes?
8. Will you price each line separately?

How Exhibitorly Helps You Find an RSA Conference Exhibit Builder

RSAC booths can involve union labor, AV, networking, rigging and specialized installation. Instead of evaluating builders one at a time, Exhibitorly lets you send one project brief to several vetted builders and compare their approach and pricing side by side.

1. Tell us your booth size, budget and goals.
2. We match you with vetted builders.
3. You get up to three design concepts and quotes.
4. You compare them side by side.
5. You pick one and work with them directly.

Ready to Exhibit at RSAC 2027?

RSAC 2027 runs April 5–8 at Moscone Center. Get quotes from RSA Conference exhibit builders who know San Francisco while there's still time to compare.